The problem though, as I see it, is in the messaging.
“Go and hide” “until I tell you to come out.”
It is doomed to fail. There are entire disciplines dedicated to how to tailor messaging to work - not just ‘how’ it is said, but also ‘what’ is needed in the message for it to be acceptable.
“Until I tell you to come out” - with no indication of how long it is going to be just is not going to work. (Frankly, anything other than “and it won’t be for long” was doomed from the beginning.)
No indication of how long is worsened when every speculation that does surface about how long is confirmation that it is going to be longer that can realistically happen.
I think we’ve established that a safe vaccine is a ‘hope’ and that, even if it comes, won’t be soon. When people see they are being told they can’t come out until there is a vaccine, but it will be ‘next year’ - at BEST, the message doesn’t work.
There is no treatment. The ‘best hope’ right now, still in testing, reduces hospitalization by a few days - “maybe” - and the reported reduction in deaths is so small it is within the margin of error. And even that treatment isn’t coming ‘soon.’ Seeing their is no treatment coming anytime soon - ‘hide until there is’ doesn’t work.
Testing… the worst offender as a basis for when people can come out, as far as I’m concerned, should NEVER have been said. There will never be the capability to produce enough tests to test everyone daily. The segment of society ‘usually’ considered the least likely to ‘understand’ are the people who know this particular thing the best - the factory workers and the ‘production’ segment of society know the limits of production. 330,000,000 million people in JUST the United States. Talking only even 10% - which is not enough - that is 33,000,000 million tests - every day. Production and distribution on that scale can’t happen. And it is obvious. The more testing becomes available and people see what is actually involved in getting a test before they can go to work, the more obvious it becomes that is NOT the solution for ‘until I tell you to come out.’
So people are seeing ‘hide’ - but also seeing that it is for longer than they can do so and still afford to eat, keep their homes, and provide for those who depend on them. The ‘protection’ is threatening the most basic, foundational human needs - food and shelter. Even those who haven’t thought it through recognize it intuitively.
It is going to get push back. As we are seeing.
The messaging is inadequate. It isn’t surprising it is failing.